Is Snapchat or Instagram better for businesses?
It depends. Instagram has a range of features that make it a great tool for social media marketing. Businesses and brands can take full advantage of the platform by switching to a ‘business’ account, making their page more searchable and allowing others to see direct contact information. Instagram has also has a longer video format called Instagram TV where businesses can post videos up to 90 minutes long. Businesses can also host “Ask Me Anything” events through a button right in Instagram Stories. This feature is very popular with influencers or brands who have spokespeople who can represent the business on a Live.
Instagram also allows for one-on-one communications with a private messaging system, which helps you answer customers quickly, and point them in the direction of what they need to know.
Since the introduction of Instagram Stories, Snapchat has developed new and exciting territory including ‘Snap Maps’ that allow users to pinpoint your friends’ location with the app. Users are also able to replay snaps and unlock fun filters the more they use the platform. NBC, E! News, Harpers Bazaar, and The New York Times all create content for the platform, activity which Snapchat has seen huge success as a short-form serialized video platform.
In summary: Instagram is where your customers go to find out what’s going on in their wider friendship circle. Snapchat is where your customers develop closer personal relationships with their friends. This subtle difference in end goal will help you determine who you want to target with your marketing—and how you want to market to them.
At first glance, Snapchat and Instagram are almost indistinguishable. However, as each network grows and develops it establishes a unique stance in the marketplace.
Did you know that you can plan, preview, and publish social media posts across platforms using Content Schedule in Adobe Express? This means you don’t have to choose between Snapchat and Instagram. Post to both and watch your social media strategy soar.
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