Schedule content for Instagram Posts, Reels and Stories in Adobe Express.

The Adobe Express Content Scheduler is here to help you save time and grow your Instagram presence. Scheduling to Instagram is easier than ever: you can easily create, plan, preview and schedule your Posts, Reels and Stories directly to Instagram – available on desktop and our mobile app.

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How to schedule Instagram Posts, Reels or Stories.

1. Plan.

Organize your Instagram content effortlessly by saving post ideas as Unscheduled posts and Draft posts. You can easily drag and drop your content to rearrange and plan out your Instagram content strategy effectively.

2. Connect.

Connect your Business or Creator Instagram accounts to save time with scheduled publishing.

3. Schedule and publish.

Preview how your content will look once published, add your chosen video thumbnail and schedule it to post at the perfect time to your Instagram feed, reels or stories.

Create your posting schedule for Instagram.

Pick from thousands of free templates, design assets, and Adobe Stock imagery to quickly and easily make standout Instagram content. Use Adobe Express to draft and develop your plan for Instagram campaigns. View and manage everything on a single drag-and-drop calendar.

Connect and preview.

Connect your Instagram account with ease, along with other social channels including Facebook, TikTok, X (Twitter), Pinterest, and LinkedIn. Preview your Instagram Posts, Reels or Stories, so you have confidence in what is being shared with your followers once your post is live. View your overall content calendar and review all of your scheduled Posts, Reels and Stories in a weekly or monthly view.

Schedule your Instagram post, reels and stories.

Schedule and publish your Instagram Feed Posts, Reels and Stories to maximize your reach and impact. Optimize and refine your Instagram captions, emojis, hashtags, add your chosen video thumbnail and a first comment before publishing. Publish your posts to Instagram and other social channels all from one place.

Frequently asked questions.

What is a scheduler for Instagram Posts, Reels and Stories?
A scheduler for Instagram Posts is a tool that helps content creators plan for Instagram Posts, Reels and Stories (along with other channels, Like Facebook, Twitter, LinkedIn and Pinterest) to be automatically published across various social networks at a chosen time. The Adobe Express Content Scheduler, along with other Instagram scheduling tools, provides a content calendar view to help social media marketers organize and plan their content, saving time by automatically pushing your posts across multiple social media profiles.
What are the benefits of using a scheduler for Instagram Posts, Reels and Stories?
A scheduler for Instagram Post, Reels or Stories enable you to save time, by planning, creating and scheduling your Instagram posts in one tool. By scheduling your Instagram Posts, Reels or Stories to land at the perfect time for your audience, you also maximize your reach, impact and business growth.
What social platforms can I publish to?
You can connect to TikTok (New), Instagram, Facebook, X (Twitter), Pinterest, and LinkedIn for free.
Can I tag other accounts?
Yes, you can tag others in your social posts. Simply type in the @handle you want to mention in the caption.
Can I get Adobe Express for free?
Yes, there is a free plan available to everyone, which includes access to Content Scheduler where you can post up to 1000 posts/month in addition to everything you need to stand out, such as thousands of templates, hundreds of thousands of Adobe Stock photos, videos and music and thousands of design assets and fonts to choose from. Upgrade to the Premium plan to connect up to three accounts to each social channel with our new multi-account publishing feature in Content Scheduler. See our  plans and pricing  for more details.
Can I schedule posts on my mobile device?
Content Scheduler is now available on the Adobe Express mobile app.