How to create a Facebook business page in 12 easy steps

Step one: Navigate to the Facebook Business webpage

Visit facebook.com/business to begin setting up your Facebook Business Page. Click the menu in the top right corner and choose the “Create a Page” link.

Step two: Create your Facebook Business page

After clicking “Create a Page,” you’ll be prompted to tell Facebook more about the type of page you want to create. Choose “Business or Brand.”

Remember: Your Facebook Business Page is entirely separate from your personal Facebook account, even though you manage both through the same platform. Your personal information, posts, and friends remain private and distinct from your business activities. This separation ensures that your business has a dedicated space for professional interactions, allowing you to engage with customers, promote your products, and manage ads without overlapping with your personal content.

Step three: Pick a category

You can now select which category your business falls under. Choose the most accurate category, as it helps Facebook’s algorithm place your page in the right searches, making it easier for customers to find you. For example, if you’re a restaurant, you should select “Restaurant” rather than just “Local Business.”

Step four: Enter page information

Next, enter a page name for your business. This should match your business name for consistency across all platforms. Add a brief description (under 255 characters) that clearly communicates what your business does, the services you offer, or the purpose of the page.

Step five: Add images

It’s time to add your business’s profile picture and cover photo. Adobe Express makes it easy to design or revise your business’s Facebook cover photo. Don’t know where to start? Get inspired and remix one of our Facebook cover photo templates.

Step six: Connect your Facebook Business Page to Whatsapp

You should connect your Facebook Business account to your WhatsApp account, which will make it easier for people to get in touch with you. This step is optional, but can help engagement.

Step seven: Fill in additional details about your business

Beef up your Facebook Business Page by providing as much information as possible, such as your business hours, website, location, and contact details. The “Set your Page up for success” widget will guide you through this process. Accurate information helps potential customers find your business and makes your Page look complete and professional.

Step eight: Create a username

Set a unique but descriptive business name. This way, you’ll easily be able to share your Business Page using the @ symbol on business cards, your website, or even through word of mouth — if your name is memorable enough.

Step nine: Invite team members

If you’re flying solo with your business, feel free to ignore this step. But if you have people you’d like to work with on this Facebook Page, add them now.

Find the “Settings” option at the bottom of the left sidebar on your page. Click into Settings and find the “Page Roles” option in the left sidebar. On the Page roles page, you can invite team members via their Facebook profile or email address. You can also set their role as one of the following:

• Admin (can change controls)
• Editor (can edit posts)
• Moderator (can choose which posts are published)
• Advertiser (can buy and post ads)
• Analyst (can view Facebook analytics)

Step 10: Add your first Facebook Business Page post

The process of posting to your Facebook Business Page is nearly identical to that of posting to a personal Facebook page. To start editing your post, click “Create Post.” There are some variations, however. For example, you can post a job listing or offer such as a sale or product discount.

We recommend adding a post that tells the reader about any special initiatives that your business is undertaking. This is a great way to introduce your new followers to your page and will let them know what kind of content to expect.

It’s important to impress your audience from the jump so that they are more likely to like the page. When people like your page, they become automatically subscribed and will see your future posts in their Facebook feed. Need inspiration for your very first Facebook Business post? Check out our templates for Facebook post graphics that you can copy and customize for free.

Step 11: Invite people to follow your Facebook Business Page

If you’ve followed our steps so far, people should eventually be able to find your page organically by searching within Facebook or on Google. However, you’ll still need to do some work to nudge people to your business. This happens via two methods: 1) Manually invite your Facebook friends to like the page. You can do this using the “Invite Friends to Like Your Page” widget on your Page backend. 2) Run paid ads to help people find the page.

Step 12: Schedule posts with Adobe Express Content Scheduler

Now that you have your Facebook Business Page up-and-running, it’s time to get your business’s Facebook strategy cemented. Use the Adobe Express Content Scheduler to plan, schedule, preview, and post across all of your social media platforms, including on your brand new Facebook Business Page. We can’t wait to see what you make.