Catch @everydayhooray’s Breezy California Vibes

Bright and breezy, Caren Kreger’s artistic designs embody California vibes. Aqua, blush, goldenrod, and pastel neutrals provide a happy palette pop to her feel-good graphics. Caren’s mixed fonts, 3D feels, and hand-lettered messaging hit all the right notes for this season’s trends.

Tap into that California sunshine by grabbing @everyday.hooray‘s stickers and illustrations from her collection of remixable templates made specially for Adobe Spark subscribers. Just click the image below to get started.

https://www.adobe.com/express/learn/collections/designers/everydayhooray

As Caren (@everyday.hooray) rides the wave of growing artistic success, she’s caught the attention of exciting new clients like illustrating e-cards for American Greetings, illustrating a billboard design for a Goodtype campaign in the Eastern U.S., designing book covers and murals, selling her creations online, editorial lettering and business branding, and much more.

Caren took time away from her artistic pursuits to shine light on her creative process. We wanted to learn more about how she got her start, what inspires her to illustrate and create, and how she’s found success via social media.

Caren’s Social Media Tips for Freelancers

Tell us about your creative process

My creative process is pretty simple. I usually get my best ideas at night, right before I fall asleep. This is when my mind is finally free from the stress of the day. I typically visualize the artwork I want to create long before I pick up any tools. For the most part, once I do pick up my tools, I can recreate the vision I’ve been working on in my mind. Sometimes I end up frustrated, but whatever happens, that beginning part of the creative process—visualizing the design—is really precious to me.

Lettering creates an emotional engagement with the written word that takes the experience of reading to the next level. If you’re going to say something beautiful, why not also make it look beautiful? By doing that, we can enhance the meaning behind the words and increase the richness of the experience at the same time.

Once I begin sketching, I allow myself the freedom to explore and get messy. This exploratory part of the process keeps things feeling new and fun. Then I build off the parts I like best and keep refining until I feel like the piece is finished.  Some days this seems to just flow and some days it’s more forced, but I always try to practice gratitude and enjoy the process.

How can artists use social media to grow their career?

Be authentic. Create what you want to see more of in the world and the rest will take care of itself. If you make and share from the heart consistently, your people will find you.

My opportunity to work as an artist happened solely because I started posting my artwork on social media. I saw others doing it and thought it might be a good way to encourage myself to create more.

Specifically through Instagram, I’ve been able to meet other creators and connect with new clients. I also find resources for education and building a business as an artist. I’m so grateful for the community I’ve found there and for the encouragement it gives me to keep creating.

This collection is a part of the Adobe Spark Style Maker series, where Adobe Spark members get exclusive access to unique design ingredients and assets from emerging creatives and tastemakers.