What is an explainer video?
Define your target audience.
Stay focused, and get to the point.
The best explainer videos stay focused. It’s easy to put extraneous content into a video, but if you don’t get to the point you’ll lose both the viewer’s attention and goodwill. If you’re doing a live-action explainer video, avoid the temptation to begin with small talk or pleasantries. “They didn’t come to your site to get to know you,” says filmmaker Taylor Kavanaugh. “They came to your site to figure stuff out. They want that information in 60 seconds or less.”
Keep your information clean and clear. Begin by telling them what the video will cover, and then tell them what they need to know using the clearest language possible. “End with a quick recap,” says Kavanaugh. “Here’s what we talked about, here’s what we did, and here’s some hyperlinks for additional information.”
Design and produce explainer videos.
Maintain customer relationships.
Good promo videos generate excitement. Good explainer videos maintain trust. Giving customers a positive experience after their purchase makes them more likely to make another purchase or refer their colleagues to you.
Marketing strategies are about more than just acquiring potential customers and getting them to buy your products. You also have to cultivate relationships, earn people’s trust, and keep them happy after their transaction. Clearly addressing their pain points and solving their problems with explainer videos is a great way to accomplish this.
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