Common mistakes to avoid when designing backgrounds.
Here are some common mistakes that designers make when creating background designs and how you can avoid them:
1. Creating backgrounds with low contrast.
Contrast is a design principle that can affect how your content is seen and understood. Skillshare defines contrast as the deliberate juxtaposition of opposite elements, like small against large or light against dark.
Using a background with low contrast can make it harder for your viewers to read your content. You can avoid this by stepping back from the design or zooming out until the details become smaller. At that distance, it becomes easier to notice whether your content still stands out clearly or not.
2. Overcrowding the background.
The purpose of your background is to complement the mood and theme of your content. Overcrowded backgrounds have too many elements competing for attention, which can confuse your viewers and impact the clarity of your content. One way to avoid this is by using negative space to give your content room to breathe.
3. Ignoring visual hierarchy.
IxDF notes that visual hierarchy is a design principle that involves arranging elements to make it easy for viewers to instantly recognize their order or importance on print or on screen. When this principle is ignored, your viewers might not know where to look because everything appears equally important.
You improve your design’s visual hierarchy by using elements like size, color, and placement to emphasize certain parts of your content. These help guide your viewer’s eye toward key elements.
4. Choosing the wrong color palette.
Color can influence how viewers perceive your message and how they recognize your brand. Poor color palette choice can lead to clashing colors and make your design feel off-brand. If you’re not sure which colors to use, you can use the Adobe Express color palette generator to explore palettes based on themes and adjust them to better fit your project.
5. Using overly busy or detailed images.
Another common issue is using images that already contain a lot of visual information. Highly detailed photos or illustrations, such as crowded scenes, strong textures, or complex lighting, can distract from the main message of your content. They can make it challenging for text to be visible and readable.
One way to fix this is to reduce the visual intensity of the image. Techniques like applying a blur, lowering contrast, or adding a subtle overlay can help simplify the background.
6. Not considering the final format.
Being mindful of your design’s final format is important, especially if you plan to repurpose it across different creative projects. Each format comes with its own constraints. Your layout, spacing, and readability can change significantly depending on the format you use.
For example, you made a website banner that looks great on desktop, but it doesn’t translate well when your website is viewed on mobile. To prevent important details from getting lost or compressed, test your design across different canvas sizes and formats.
7. Overusing trendy elements.
While it’s good practice to incorporate modern design trends in your project, there’s also a risk of sacrificing your content’s readability by overusing trendy elements. So limit the trends you choose to include in your design or balance trendy elements with timeless ones.