Social media ideas for 2025.

Elevate your social media game with Adobe Express's content calendar, offering fresh post suggestions at your fingertips. Access a stream of creative ideas, ensuring you'll never run dry on engaging content again. Available on desktop and our mobile app.

View content calendar

How to create a social media content calendar.

1. Get Inspired.

Access suggested posts directly in the Adobe Express content calendar. Get inspired by post suggestions and national events.

2. Plan.

Save your post concepts as Unscheduled or Draft posts. Create your content calendar with drag-and-drop ease to ensure your strategy perfectly aligns with your goals.

3. Publish.

Link your social channels to ensure your messages land when your audience is most active, maximizing engagement and impact. Preview how your content will appear before you publish to give you total confidence in your content plan.

16 Post ideas to ignite your creativity.

With 16 social media ideas for businesses both big and small, you’ll get the inspiration you need to jump-start creativity, build brand awareness, grow followers and increase your impact.

1. Industry meme

Memes might feel trivial but they are easy to digest and make your target audience feel seen and understood.

style
long-form
Tasks
meme
Topics
customers, app, password, delivery AND entrepreneur, smartphone, success, lockdown AND humour, technology, celebration, package AND doodle, update, lock, cat
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

2. Share your story.

Share the challenges you faced in growing your business or career and how you overcame them.

style
long-form
Tasks
Facebook-story, Instagram-ad, Instagram-story-ad, Instagram-story
Topics
coach, business seminar, business seminar, innovation AND sharing, business conferences, business talkshow, summit AND pop art, business sharing, business sharing, workshop AND podcast, business webinar, business party, conference AND workshop, business talkshow, business talks, leadership
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

3. Quote post.

Share Industry quotes relevant to your target audiences’ industry or role.

style
long-form
Tasks
Instagram-square-post, poster, blog-graphic
Topics
believing in yourself, business inspirational quote, quote, quote AND getting better, business school inspirational quote, volunteer, dei AND moving forward, business school inspirational quote poster, network, guest AND self belief, business school poster, nonprofit, inclusion AND upbeat, business inspirational quote poster, support, business
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

4. AMA.

Establish yourself as a valuable resource in your community.

style
long-form
Tasks
tiktok-video, mobile-video, facebook-story, Instagram-portrait-post
Topics
answers, content creator, ask me anything, ask me anything AND arrow, arrows, bubble, estate agent AND speech bubble, interview, speech bubble, q and a AND paper, friendly, faq, house AND question, influencer, answer, real estate
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

5. Top five tips.

Share the top five tips that can help your target audience achieve their goals.

style
long-form
Tasks
youtube-thumbnail, pinterest-post, infographic
Topics
guide, business owners, audience, how to AND information, business hacks, identity, inspiration AND tips, business experts, tips, ideas AND business, business tips, brand, branding AND marketing, creator, online, services
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Oldest to Newest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

6. Industry news.

Share updates/news to establish yourself as a valuable resource in your space.

style
long-form
Tasks
whatsapp-status, newsletter, facebook-story, letter
Topics
crypto, annual, stock market, alert AND stock market, handout, dollar, human resources AND breaking news, article, breaking news, stationary AND financial, gradient, course, communications AND forex, corporate, trend, finance
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

7. How to.

Share the lessons you have learned throughout your journey and explain how they have helped you grow or succeed.

style
long-form
Tasks
pinterest-post, facebook-story, youtube-thumbnail
Topics
coach, coach, coach, agent AND how to, how to, how to, how AND career, e book, new episode, become AND employee, download, playful, course AND webinar, minimal, stream, real
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

8. Best practice tips.

How to use a product or service that your target audience often uses in the right way.

style
long-form
Tasks
youtube-thumbnail, pinterest-post, linkedin-post
Topics
campaigns tips, best, aesthetic, advice AND marketing strategy, strategies, organize, freelance AND marketing tips, small, geometric, textured AND tips, tips, training, tips AND marketing, creator, office, freelancer
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

9. Day it the life.

Share photos or videos that give your followers a sneak peek into your work process, or take them behind the scenes of a project you are working on.

style
long-form
Tasks
tiktok-video, instagram-square-post
Topics
tank top, bts, reflective, day in the life AND braids, behind, routine, frame AND day in the life, glimpse, smoothie, entrepreneur AND routine, scenes, sunglasses, join AND model, shapes, watching, owner
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

10. Client testimonial.

Share testimonials from satisfied clients who have used your services or products.

style
long-form
Tasks
Instagram-story, youtube-video, linkedin-post, facebook-post
Topics
Feedback, feedback, client testimonial, client testimonial AND nail salon, bookshop, service, orange AND nails, retail, rate, black AND experience, rating, marketing, testimonial
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

11. Progress update.

Provide an update on the progress you are making towards your mission / objective, and share your thoughts and insights on the challenges and successes you have encountered.

style
long-form
Tasks
infographic, report
Topics
entertainment, business analysis, tracking, pr AND bar graph, business growth, analysis, revenue AND statistics, company performance, project management, graph AND media, annual review, milestone, stats AND review, company overview, status, sales
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Oldest to Newest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

12. Expert Review.

Share reviews from experts/respected individuals who have used your products or services. This can help establish credibility and authority for your brand.

style
long-form
Tasks
linkedin-post, facebook-post, Instagram-story-ad
Topics
review, review, review, review AND studio, career, honest review, feedback AND makeover, employee, client testimonial, business review AND interior design, gradient, client feedback, blue AND home, job, orange, client review
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

13. Product / service launch.

Share teasers that hint at the upcoming launch of your product. Use visuals and captions that create anticipation and generate excitement.

style
long-form
Tasks
instagram-portrait-post, intagram-story, instagram-reel, facebook-ad
Topics
product launch, launch, smm, new service AND jewelry, jewelry, smm services, nutrition AND accessories, accessories, social media agency services, fruit AND necklace, rungs, social media agency, illustration AND retail, earrings, services, health
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Oldest to Newest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

14. Limited-Time Offer.

Create posts that offer limited-time discounts, bonuses, or promotions for your product or service. This can incentivise customers to buy your product and create a sense of urgency.

style
long-form
Tasks
instagram-story, whatsapp-status, Instagram-story, facebook-ad
Topics
limited time, limited, limited, fashion limited AND offer, offer, purchase, fashion offer AND code, specials, jacket, promo AND deal, deals, now, fashion shop AND price, retail, casual, fashion style
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

15. Competition.

Create a giveaway of your product and service, asking people to take an action (liking or following) to be in with a chance of winning.

style
long-form
Tasks
instagram-ad, poster, flyer, facebook-post, instagram-story
Topics
skincare bundle, skincare bundle, giveaway, giveaway alert AND giveaway alert, skincare giveaway, timeless, interior home AND skincare package, skincare package, minimal, interior house, AND skincare collection, skincare collection, simple, minimalist home AND skincare giveaway, skincare launch, bold, home furniture
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN

Premium


(true, false, all) true or false will limit to premium only or free only.

false

16. Flash Sale.

Create posts to announce a flash sale, where customers can purchase your product or service at a discounted price for a limited time.

style
long-form
Tasks
facebook-ad, Instagram-ad, Instagram-story-ad
Topics
flash sale, flash sale, flash sale, flash AND edgy, fashion flash sale, fashion sale, offer AND torn, fashion discount, sophisticated, limited AND streetwear, fashion sale, romantic, deals AND bold, fashion promotion, timeless, discount
Q

Collection ID

(To pull in manually curated templates if needed)

Orientation


(Horizontal/Vertical)

Vertical

Width


(Full, Std, sixcols)

sixcols

Limit


(number of templates to load each pagination. Min. 5)

4
Animated
All

Sort

Most Viewed

Rare & Original

Newest to Oldest

Oldest to Newest

Newest to Oldest
Locales
EN
Premium
(true, false, all) true or false will limit to premium only or free only.
false

Create your content calendar now

Frequently asked questions.

What is a content calendar?

A content calendar is an essential component of any content strategy. A user-friendly calendar lets you plan out all your content in advance.

You can get a bird's-eye view of what's scheduled, when it's going out, and on what channels. The content calendar keeps you on track ensuring you never miss a posting opportunity. In addition, you can easily drag and drop posts to shuffle things around as needed.

What are the benefits of using a content calendar?

A content calendar is a game-changer for social media growth.A content calendar helps you stay organized and plan your posts in advance. You can easily see what's scheduled and when, across all your channels – helping you feel in total control.

But that's not all - a content calendar lets you maximize engagement by scheduling posts for those peak times when your audience is most active online. And with the ability to drag and drop posts, you can easily shuffle your schedule. A content calendar is essential for anyone wanting to grow their presence on social media by helping you save time and boost visibility.

What social platforms can I publish to?
You can connect to TikTok, Instagram, Facebook, X (Twitter), Pinterest, and LinkedIn for free.
Can I tag other accounts?
Yes, on Instagram and X (Twitter) you can manually type the @handle which will ensure the user gets notified when you post.
Can I get Adobe Express for free?
Yes, there is a free plan available to everyone, which includes access to Content Scheduler where you can post up to 1000 posts/month in addition to everything you need to stand out, such as thousands of templates, hundreds of thousands of Adobe Stock photos, videos and music and thousands of design assets and fonts to choose from. Upgrade to the Premium plan to connect up to three accounts to each social channel with our new multi-account publishing feature in Content Scheduler. See our plans and pricing for more details.
Can I schedule posts on my mobile device?
Content Scheduler is now available on the Adobe Express mobile app.