Social media ideas for 2026.

Elevate your social media game with Adobe Express's content calendar, offering fresh post suggestions at your fingertips. Access a stream of creative ideas, ensuring you'll never run dry on engaging content again.  Available on desktop and our mobile app.

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16 Post ideas to ignite your creativity.
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Industry meme.
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Share your story.
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Quote post.
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AMA.
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Top five tips.
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Industry news.
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How to.
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Best practice tips.
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How to make the most of these social media ideas.
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Day it the life.
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Client testimonial.
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Progress update.
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Expert Review.
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Product / service launch.
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Limited-Time Offer.
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Competition.
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Flash Sale.
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16 Post ideas to ignite your creativity.

With 16 social media ideas for businesses both big and small, you’ll get the inspiration you need to jump-start creativity, build brand awareness, grow followers and increase your impact.

Industry meme.

Memes might feel trivial but they are easy to digest and make your target audience feel seen and understood.

recipe

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Share your story.

Share the challenges you faced in growing your business or career and how you overcame them.

recipe

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Quote post.

Share Industry quotes relevant to your target audiences’ industry or role.

recipe

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AMA.

Establish yourself as a valuable resource in your community.

recipe

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Top five tips.

Share the top five tips that can help your target audience achieve their goals.

recipe

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Industry news.

Share updates/news to establish yourself as a valuable resource in your space.

recipe

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How to.

Share the lessons you have learned throughout your journey and explain how they have helped you grow or succeed.

recipe

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Best practice tips.

How to use a product or service that your target audience often uses in the right way.

recipe

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How to make the most of these social media ideas.

Picture, Picture
Find your favorite.
Choose your favorite idea from our list or pick a few if it's hard to decide.
Start exploring.
Open Adobe Express and start exploring. Go straight to templates if you know what you want to make. Otherwise simply browse for inspiration and start a new project.
Experiment and have fun.
Play with the color themes, fonts, graphics and images. Upload your own photos or use some of ours – the choice is yours.
Bring your social media idea to life.
Add a personal touch to make the design your own. Try a photo filter or an image crop; add animation or a soundtrack – the possibilities are endless.
Save and share.
Download your files for printing or share to your socials directly from the app.

Day it the life.

Share photos or videos that give your followers a sneak peek into your work process, or take them behind the scenes of a project you are working on.

recipe

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Client testimonial.

Share testimonials from satisfied clients who have used your services or products.

recipe

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Progress update.

Provide an update on the progress you are making towards your mission / objective, and share your thoughts and insights on the challenges and successes you have encountered.

recipe

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Expert Review.

Share reviews from experts/respected individuals who have used your products or services. This can help establish credibility and authority for your brand.

recipe

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Product / service launch.

Share teasers that hint at the upcoming launch of your product. Use visuals and captions that create anticipation and generate excitement.

recipe

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Limited-Time Offer.

Create posts that offer limited-time discounts, bonuses, or promotions for your product or service. This can incentivise customers to buy your product and create a sense of urgency.

recipe

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Competition.

Create a giveaway of your product and service, asking people to take an action (liking or following) to be in with a chance of winning.

recipe

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Flash Sale.

Create posts to announce a flash sale, where customers can purchase your product or service at a discounted price for a limited time.

recipe

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