Images by Joshua Martin
How to keep long videos compelling.
Engage your audience.
In the first 10 to 15 seconds, show the viewer why they should stick around. For something like an educational video, this could be as simple as explaining what information you’ll be sharing. “In this case, know the story you want to tell,” says Martin. “And if you’re able to explain that within the first 15 seconds of the video, that’s a good place to be in.”
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