A promotional video is a video that advertises products or services. Whether you’re making a professional video to introduce a brand or an explainer video for a specific product, the principles are the same: Communicate value to a particular audience.
Video is the perfect medium for this type of promotion. “If a picture is worth a thousand words, a video is worth 10,000 or 20,000 words,” says filmmaker Taylor Kavanaugh. “When done effectively, video can be relatively short but speak more effectively than text, in-person communication, or photos ever could.”